Thesis Exploration: Visual Identity
I designed Visual Identity, a photography book as part of my Visual Communication Design BFA thesis. The objective was to visually explore the contrast between one's self-perception and how others perceive them, aiming to foster a more genuine and empathetic relationship with oneself. I delved into different facets of my persona, including a natural appearance, everyday makeup, evening makeup, and digital filters. By creating mirror collages, I examined my self-understanding, highlighting features and aspects that I wouldn't typically focus on. I also invited others to capture photographs of me, providing a perspective from their eyes. Each section of the book begins with a brief description encompassing both my self-perception and how others would describe me. The outcome is a captivating collection of photographs, capturing diverse angles of my face and enabling me to step beyond my usual viewpoint, gaining insight into the perceptions of others.
In addition, Visual Identity: Thesis Design Process is a companion book that delves into my research findings and the process behind this project in greater detail. It explores how I drew inspiration from the artistic techniques of renowned artists such as Yayoi Kusama and Soo Sunny Park, specifically her use of mirrors in three-dimensional spaces. The book highlights her contributions to my creative journey and also discusses other relevant research that influenced the development of my project.
For more about my process, please visit Visual Identity Process Blogsite
